Although some private equity comes from private individuals, most private equity funding comes from private equity firms. These firms are often partnerships that obtain their investment funds from wealthy individuals, investment banks, endowments, pension funds, insurance companies, various financial institutions and even corporations wishing to foster new products, businesses or technologies. We seek to invest in quality assets with attractive valuations and use our strategic and financial expertise to add value. After a suitable holding period we seek to monetize our investment at a premium to its acquisition cost, generating positive returns for its investors. At Financial FF we raise capital from a variety of institutional and individual investors. These investors are called limited partners (LPs). We invest the capital raised from LPs in private companies or other assets and manage those investments on behalf of the LPs. Financial FF has developed a variety of private-equity methods that capitalize on an incorporated, world-wide system, created to meet investor needs, for an increasingly more varied and advanced investment solutions. Financial FF Private Placement Team offers a series of exclusive positioning and related solutions. This includes fund placement, straight corporate resources raising (routes and also co-investments), and also additional services. Private equity is often categorized as an “alternative investment”, which typically denotes an asset class or strategy, that is an alternative to the stock and bond portfolios traditionally used by investors. r.